Better Collective unveils upgraded Bettingexpert.com
Published 3rd October 2019
The site is now backed by Better Collective’s micro-service infrastructure that will allow BettingExpert.com to effectively scale the product across the US.
Content on the US-facing site has been upgraded, adding new sections on US sports, as well as educational material on the US betting market.
Better Collective said the technical setup allows it to differentiate the US market on a state-by-state basis to meet the demands of the tipsters in individual states.
“Bettingexpert is a strategically important brand product for Better Collective, especially in terms of our partner relations and market penetration,” Better Collective chief executive Jesper Søgaard said.
“The tipster community already holds a strong position in key European markets and with more and more states in the US opening up for online sports betting, building a new and improved version of our flagship product to meet the demands in the market has been a strong focus area for us.
“The improved technical setup now makes us able to effectively scale Bettingexpert across individual states which sets us in a strong position to grow our business in the market alongside our newly acquired US brands.”