Better Collective swoops for Bola Webinformation
Published 2nd July 2018
Better Collective, which develops digital platforms for bookmaker information, iGaming communities and betting tips, has completed the acquisition of Austria-based Bola Webinformation.
The 100% takeover, which has been valued at €36.3m (£32.1m/$42.1m), includes Bola’s flagship product, Wettbasis.com.
The deal represents the largest of Better Collective’s 11 acquisitions to date and ensures that Better Collective has become the leading sports-betting affiliate in German-speaking markets.
Bola’s team will join Better Collective’s office in the Austrian capital of Vienna and will collaborate closely with the company’s headquarters in Copenhagen, Denmark.
Last year, Better Collective snapped up Sportfreunde – including the Sportwettentest.net and Wettfreunde.net websites.
“This is the largest acquisition we have completed, and it is a great first step after our IPO earlier in June, where we raised funds to continue our acquisition strategy,” Better Collective chief executive Jesper Søgaard said.
“With the acquisition of Bola, we are very pleased that we now take the position as the leading sports betting affiliate in the German speaking markets, a market where we see high growth potential.”
Bola founder Florian Körner added: “Speaking on behalf of the founders of Bola Webinformation, we are very excited that we have been able to conclude the sale of our company to Better Collective, a company we have known well for a long time.
“We are very proud of the company we have built over the years, and we are happy to see our employees and our products continue in a well-managed company where values and quality are priorities.”