Better Collective sees revenue and profit grow in H1

Better Collective sees revenue and profit grow in H1

Affiliate marketing group Better Collective has reported a year-on-year increase in revenue and net profit for the first half of 2020, despite the business being negatively impact by the novel coronavirus (Covid-19) pandemic in the latter part of the period.

Published 25th August 2020

Revenue for the six months to 30 June amounted to €36.2m (£32.6m/$42.7m), up 17.7% from €30.7m in the corresponding period last year.

Revenue share agreements accounted for 67% of Better Collective's revenue in the first half, with 16% coming from cost per acquisition (CPA) deals, 6% from subscription sales and the remaining 11% from other sources.

The group noted that the increase in total revenue came despite an 18% year-on-year decline in new depositing customers (NDCs) to more than 186,000, which it said was primarily due to Covid-19 and its impact on the sporting calendar.

According to Better Collective, the cancellation and postponements of major sports events as a result of the pandemic led to approximately 90,000 fewer NDCs during H1 2020, compared to pre-Covid-19 estimates.

Read the full story on iGB.

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