Better Collective revenue grows 66.6% in 2019
Published 21st February 2020
Revenue for the year amounted to €67.5m (£56.2m/$72.9m), with organic growth - existing assets’ revenue - accounting for 24% of the full-year increase. Revenue share agreements accounted for 68% of the year’s taking, with 16% coming from cost per acquisitions (CPAs), 6% from subscriptions, and 10% form other sources.
Over the year, Better Collective signed up more than 431,000 new depositing customers (NDCs), a 66% year-on-year advance.
Better Collective also completed a number of deals, the highest-profile being the acquisition of a 60% stake in Rical, parent company of the Rotogrinders Network, for €18m.
It also acquired the assets of Florida-based sites Vegasinsider.com and ScoresandOdds.com, again for €18m, and the UK-facing MyBettingSites.co.uk for €2.4m. Better Collective also acquired a 19.99% stake in responsible gambling technology provider Mindway AI.