Better Collective hands top events role to ODonnell

Better Collective hands top events role to ODonnell

Affiliate giant Better Collective has appointed Shona ODonnell, previously event director of Clarion Gaming, as its new head of strategic events.

Published 2nd July 2019

ODonnell will assume responsibility for Better Collective’s event participation as well as building a long-term strategy for the company’s event planning.

She will be based at the Better Collective headquarters in Copenhagen, Denmark.

“Better Collective is a fast-growing company that dares to challenge the status-quo and that never compromise on quality,” ODonnell said.

“I look forward to bringing my knowledge within event planning and execution to the company, and to be a core part of the very interesting event projects that Better Collective aims to bring to life.”

Jesper Søgaard, chief executive of Better Collective, added: “For the last many years, Shona has been a core part in developing some of the strongest events within the industry.

“We look forward to bringing these skills in-house to upgrade Better Collective’s presence at events, as well as building an event strategy for our company that will strengthen our position in the industry even further.”