Better Collective hands directorial role to Anderson

Better Collective hands directorial role to Anderson

Sports betting affiliate Better Collective has named Shane Anderson, the former general manager and editor-in-chief of, as senior director of group content and brand.

Published 13th June 2019

In the role, Anderson will be in charge of leading a content strategy to strengthen the on-site content of Better Collective’s brands and products.

Anderson will join Better Collective on July 1 and be based at its headquarters in Copenhagen, Denmark.

“I have followed the development that Better Collective has undergone with great admiration over the past few years,” Anderson said.

“I look forward to becoming part of the team in Copenhagen and bringing my experience within journalism to the content production of BC’s products to make them even stronger and more appealing to the global community of sports betting fans.”

Jesper Søgaard, chief executive of Better Collective, added: “Shane comes with many years of managerial experience from within the industry and will help set an ambitious content vision that will empower the Better Collective brands, such as, even further. This will ultimately lead to a better experience for our users.”