Better Collective CEO eyes Tennessee sports betting

Better Collective CEO eyes Tennessee sports betting

Jesper Søgaard, chief executive of Better Collective, has spoken about potential expansion plans for the affiliate giant in Tennessee after the US state moved to legalise online and mobile sports betting.

Published 29th May 2019

Consumers in the state will be able to place legal bets with licensed operators via online and mobile platforms, although land-based wagering will not be covered by the new law.

Søgaard has said it is “really interesting” to see the approach by Tennessee to only open up for online and mobile betting, adding that he is looking forward to Better Collective working with operators in the state.

“Tennessee is one of the few states to not actually have any bricks and mortar operations within its borders, so to see the state’s interest in opening up via the online option illustrates that more states could move towards legislation based on the results they are seeing from others, rather than relying on their own experience from land based establishments,” he said.

“We’ve been keeping a keen eye on Tennessee for quite some time, and are happy to see that they are regulating.

“It is no coincidence that we recently acquired the Nashville based Rotogrinders Network. Although Rotogrinders is able to operate on a national scale due to their operations within daily fantasy sports, we are happy that we will be able to activate our affiliate network in its home state.

“We look forward to educating the sports bettors of Tennessee in how to navigate their new world of sports betting.”

Image: Mike Burton

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