Better Collective acquires Sweden’s for €3.8m

Better Collective acquires Sweden’s for €3.8m

Affiliate group Better Collective has announced the acquisition of Swedish online sports betting media platform for €3.8m (£3.2m/$4.5m).

Published 1st April 2021

Better Collective completed the acquisition as an asset purchase from Win&Fun Media and will consolidate the acquired asset into its group accounts, with the platform to be managed through its Swedish division.

Jens Carlsson and Ulrik Sandebäck, the former owners of the platform, will continue in consultancy positions at the Better Collective Sweden arm.

Founded in 2008, serves as an online community where sports bettors and tipsters can share betting tips and analysis for sports events. in 2020 generated €1.2m in revenue and posted €900,000 in earnings before interest, tax and amortisation.

“With its strong brand and community of tipsters, is a perfect supplement to our business and a strategically important step for us in strengthening our position in Sweden,” Better Collective co-founder and chief executive Jesper Søgaard said.

Read the full story on iGB.