Better Collective acquires esports portal in €34.5m deal

Better Collective acquires esports portal in €34.5m deal

Affiliate marketing giant Better Collective has finalised the acquisition of esports platform HLTV.org ApS in a deal worth up to €34.5m (£29.7m/$38.1m).

Published 2nd March 2020

Better Collective will pay an initial €26.4m to purchase HLTV.org, which includes the assets HLTV.org and dust2.dk. A total of €23.7m in cash and shares of Better Collective will be issued no later than 13 March.

The remaining €8.1m will be structured as three separate earn-out payments to be paid over the next three years, subject to HLTV.org reaching certain financial performance criteria.

Founded in 2002 in Denmark, HLTV.org provides news from the esports market, specialising in the CS:GO title. Users can access CS:GO match information and player and team rankings, with the website receiving more than 26.5 million visits per month.

HLTV.org also hosts a fantasy esports section, where community users compete against each other by compiling rosters of real CS:GO players. Points are won based on the real-life performance by the CS:GO players.

Read the full story on iGamingBusiness.com.

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