Betsson launches SuperCasino in Estonia with TG Lab

Betsson launches SuperCasino in Estonia with TG Lab

Betsson Group has linked up with igaming software solutions provider TG Lab to launch its Pay N Play brand in the Estonian market.

Published 10th August 2020, the second Betsson Pay N Play brand to launch with TG Lab, will offer consumers in Estonia access to a wide range of online slot and table games.

The new platform will also feature live dealer casino games, as well as an online sportsbook.

Betsson’s commercial director for Central and Eastern Europe, Kaido Ulejev, said launching a new brand in Estonia alongside the established Betsafe platform was the next logical development for the operator.

“Even in a relatively small market such as Estonia, our consumers form part of different segments,” Ulejev said. “These segments are unique, and we needed to launch a new brand in order to address a particular group.

“The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible and TG Lab helped us to combine the modern Pay N Play solution approach with a localised product.”

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