Betsson to consolidate GB activity under Rizk brand

Betsson to consolidate GB activity under Rizk brand

Betsson is to hand back three of its four British Gambling Commission licences as it reduces its presence in the market to a single brand.

Published 23rd October 2020

The operator explained that having been continuously reducing its business in Great Britain in past years, including closing its office in the country in late 2018, it would now consolidate further by focus on growing the Rizk brand only. 

The market currently contributes just 3% of group revenue, Betsson noted.

The downsizing, it said, would increase efficiency and ensure a positive contribution from the country going forward, as well as allowing resources to be reallocated to drive growth in other, more profitable markets. 

Read the full story on iGB.

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