Betsson adds GIG compliance marketing tools
Published 28th August 2019
Gaming Innovation Group (GiG), has signed an agreement with Swedish online betting company Betsson Group for its marketing compliance screening tool, GiG Comply.
In signing with GiG, Betsson Group will strengthen its control over third-party advertising and protect their brands from being promoted on websites which are not brand-safe or compliant. Allowing Betsson Group to add an additional layer to their compliance efforts.
Designed specifically to ensure regulatory compliance and to reduce the laborious manual checking of affiliate sites, GiG Comply’s technology scans and analyses across tens of thousands of web pages, images and URLs with the widest reach in the market. In addition, the tool provides detailed analytics and reports, including brand mentions.
Richard Brown, chief operations officer at GiG, said: “We are excited to add Betsson Group to our growing number of partners and to support them in protecting their brands and end users.
"Our leading marketing and compliance technology will allow Betsson Group to keep even more control of its affiliate marketing.”
Speaking about this agreement, Ronni Hartvig, chief commercial officer at Betsson Operations, said: “We are looking forward to working with the GiG Comply product to reinforce Betsson Group’s existing compliance processes. The product will support us in guaranteeing that affiliate activity and marketing is compliant and sustainable.”