Betjuego launches Affiliate programme with Income Access

Betjuego launches Affiliate programme with Income Access

Bogota-based online sportsbook and casino brand Betjuego has launched a new affiliate programme in partnership with Paysafe Group-owned Income Access.

Published 23rd September 2019

Licensed in Colombia, Betjuego will now use the Income Access affiliate software platform to power its programme.

Integration with Income Access’ tracking and reporting technology will enable Betjuego and its affiliates access to data that can be used to support its digital marketing efforts.

Betjuego will also be able to track both online and offline channel performance.

Affiliates that join the new programme will enjoy a 20% commission structure based on net revenue, as well as tailored incentive plans.

In addition, banners, text links, widgets and other creative materials will be provided to enhance acquisition efforts.

“Our goal is to become a leader in the Colombian gaming market and grow the country’s largest network of affiliates,” Betjuego marketing manager Matteo Gerbino said.

“Our partnership with Income Access will not only help us achieve that goal, but also provide affiliates with a trusted platform, encompassing all of the necessary tools to successfully promote our brand.”

Tara Wilson, senior vice president and general manager at Income Access, added: “We’re excited to support Betjuego, a reputable and innovative brand, as it continues to grow and strengthen its position in the evolving Colombian market.

“The Income Access platform will play a large role in boosting its brand exposure, as well as the growth of its affiliate programme.”