Betfred extends sponsorship of World Snooker Championship

Betfred extends sponsorship of World Snooker Championship

Bookmaker Betfred has agreed a deal to extend its title sponsorship of the World Snooker Championship until 2022.

Published 21st August 2020

Betfred and the World Snooker Tour (WST) announced the renewal on the final day of the 2020 tournament, which was won by Ronnie O’Sullivan.

The bookmaker first sponsored the tournament in 2009.

“I’m delighted to extend my association with the World Snooker Championship and I would like to take this opportunity to thank WST, the Crucible, BBC, Eurosport and especially the players for putting this event on in such challenging times,” Betfred boss Fred Done said.

WST chairman Barry Hearn added “We have worked with Betfred on the World Championship for many years and we are delighted to extend the agreement.

“Over that time it has developed into a truly global event with a vast audience, and its reach continues to grow.

“We look forward to working with the fantastic Betfred team for many years to come.”