BetConstruct brings in Hoffmann

BetConstruct brings in Hoffmann

Ex-Marathonbet CEO Viktor Hoffmann has been appointed as the new global marketing director for BetConstruct’s B2C brand, VBet.

Published 7th June 2019

Hoffmann served most recently as chief marketing officer at Addison Global, the operator behind MoPlay. He also previously worked for iGaming services provider Panserve, UK bookmaker William Hill, online operator Bwin and GTECH.

“We will revive and reintroduce this distinctive, reputable and trusted brand to the masses and bring innovative new experiences and outstanding value to customers globally,” Hoffmann said.

“We have a great story to tell, fantastic strategic partnerships to announce and we will leverage the full backing of the entire BetConstruct portfolio.”

Vigen Badalyan, founder and CEO of BetConstruct, added: “I am delighted Viktor will join our family and apply his formidable experience and energy to take VBET on the next stage of growth.

“Our B2C brand is where it all began for us and now we are ready to come full circle and welcome everyone to enjoy their game with VBET.”

In October, BetConstruct launched a new betting and wagering product with the aim of delivering “transparency, security and fairness” to affiliates.

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