Bet Seven set to launch first igaming brand with GiG

Bet Seven set to launch first igaming brand with GiG

Bet Seven Online, a privately-owned business backed by former Crown Resorts and Gaming Innovation Group (GiG) executives, has announced plans to roll out its first online gambling brand in the first half of 2021.

Published 26th October 2020

The SuperSeven brand will launch in partnership with GiG, with the supplier to provide its platform, frontend development and managed services to support the launch.

The agreement, which is based on a fixed-fee model, will run for at least three years, with automatic extension for an additional three years.

Bet Seven Online counts a number of experienced gambling executives among its management team, including Christopher de Lima, who was previously general manager for international business development at Crown Resorts’ Crown London Aspinalls property.

De Lima helped co-found the new Bet Seven Online business and serves as it chief executive.

Read the full story on iGB.

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