The SuperSeven brand will launch in partnership with GiG, with the supplier to provide its platform, frontend development and managed services to support the launch.

The agreement, which is based on a fixed-fee model, will run for at least three years, with automatic extension for an additional three years.

Bet Seven Online counts a number of experienced gambling executives among its management team, including Christopher de Lima, who was previously general manager for international business development at Crown Resorts’ Crown London Aspinalls property.

De Lima helped co-found the new Bet Seven Online business and serves as it chief executive.

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