Atemi to support growth with new regulatory market launches
Published 17th October 2019
Atemi reported a record end to the third quarter and has almost tripled the size of its sports betting and igaming comparison business to a run rate of £37m (€42.7m/$47.1m) in annual revenue for 2019.
The affiliate giant is now seeking to build on this by expanding into new areas and switching to a risk free commission model.
Atemi chief operating officer Manny Berndorfler said: “Operators simply will not pay for traffic that misses expected early KPI expectations in new markets.
“Staring with Portugal, we are taking all the risk on new deals by adopting this approach and remain supremely confident that we can deliver the highest ROI of any affiliate.”
In terms of US growth plans, Berndorfler said: “The New Jersey market is really very different from anything else we have seen. A lot of the affiliate tracking technology isn’t very advanced, reporting is poor and search volumes are low compared to European markets, which have been exposed to iGaming for so long it’s become second nature for players to search for comparisons”.
“It’s going to take a little time to become significant, but with the operators increasing media spend, the culture will change, search traffic will build, afftech will improve and as each state opens up, the comparison opportunity will grow exponentially for us.
“We have decided to invest heavily in building our global comparison brand, which will launch this quarter starting with TV, print, display and search campaigns in the USA and UK.”
He added: “Atemi’s Q4 launch of a global comparison site is going to be a game changer for us in the US and around the world and will decouple our growth from being restricted by search volume in a particular geo.”