Atemi enjoys record revenue and NDCs in Q2

Atemi enjoys record revenue and NDCs in Q2

iGaming affiliate marketing specialist Atemi has revealed it was able to achieve a record $13.3m (£10.3m/€11.2m) in revenue in the second quarter, due in part to a significant increase in new depositing customers (NDCs) during the period. 

Published 15th September 2020

Revenue in the three months through to 30 June was 42% higher than in the same quarter last year, as well as 14% more than the first quarter of this year, when revenue reached $11.7m.

Atemi also saw a year-on-year increase in terms of NDCs, with this rising 72% to 42,500, which represented another new record for the affiliate business.

Reflecting on the quarter, chief operating officer Manuel Berndoerfler said the growth came despite the impact of the novel coronavirus (Covid-19) pandemic, explaining that operators switched their marketing budgets from sports betting to casino due to sports events being postponed and cancelled amid the crisis.

“We have maintained and grown these budgets in Q3, even with the Premier League’s return, which is really positive,” Berndoerfler said. “We understand that we send the highest intent customers of any affiliate partner and ‘casino’ has proven a much better investment opportunity than sports over the past six months.”

Atemi founder Richard Skelhorn added that the business expects sports to return to pre-pandemic levels over the next 12 months – provided a second wave of the virus does not occur.

Read the full story on iGB.