Atemi acquires 5 Star Traffic

Atemi acquires 5 Star Traffic

Atemi, the online gaming affiliate previously known as Rise Project, has acquired UK casino affiliate 5 Star Traffic.

Published 24th July 2019

Terms of the deal have not been disclosed, but it has been confirmed that Atemi has purchased 100% of the outstanding shares of 5 Star Traffic.

5 Star Traffic is regarded as one of the largest UK casino affiliates, spending over £12m (€13.3m/$14.9m) each year on premium media.

Atemi has said the deal will support its growth plans in the UK, which include a potential initial public offering (IPO).

“We’re pleased to announce the addition of 5 Star Traffic to the group,” Atemi’s chief operating officer, Manuel Berndoerfler, said. “We will continue to operate the business independently but take advantage of the synergies and insight available to the media buyers and account management teams.

“Adding more operators to our client list is exciting and we look forward to building on these relationships as we continue to grow our sports betting business in the back half of this year.”

Earlier this month, Atemi revealed its new brand and also set out plans to pursue various strategic acquisitions, with a view to potentially listing on the London Alternative Investment Market.