Aspire Global commits €2m to Digibet re-launch
Published 13th May 2019
Aspire Global will purchase up to €2m (£1.7m/$2.2m) of shares in NEG, with plans to use the funds to market the Digibet brand ahead of the 2020 Uefa European Championships.
Aspire Global will then provide its platform for the brand’s re-launch later this year, with Digibet to first go live on another platform.
NEG recently acquired Digibet from UGT Group and is looking to re-launch the brand in Germany, as well as various other European markets. UGT is one of 20 entities that have been pre-approved for a sports betting licence in Germany.
“Aspire Global provides the optimal platform, ensuring a successful re-launch of the Digibet brand,” NEG Group director, Alexander Zucker, said. “Aspire Global offers a first-class platform, both when it comes to the technical solution and the team behind it, as well as a safe and entertaining experience for our audience.”
Aspire Global CEO, Tsachi Maimon, added: “We look forward to materialising the potential of the Digibet brand together with NEG Group. We see great opportunities for the re-launch coming with the strong brand-awareness, the upcoming Uefa Euro 2020 tournament and the pre-approved German licence.”