ASA raps betting tipster over irresponsible Instagram post
Published 18th November 2020
A single complaint referred to an Instagram story post by reality television star Sam Gowland about Thebettingman on 2 June this year.
In the post, Gowland said if followers “wanted to make money the betting man is the way forward”, and that if they were to pay £25, they would gain access to a VIP group with betting tips.
Gowland also said he was “450 quid up this weekend and over £1k up for the week” and that it was the “best second source of income I’ve ever had… hence the new car I’m getting… not bad for £25”.
In addition, he said by joining the VIP service, followers could “watch the profits roll in like the rest of the members”.
The complainant suggested the post had not been marked as a marketing communication, and suggested it was irresponsible, for suggesting using tipsters was a way of achieving financial security.
Furthermore, they added, it used an individual under the age of 25 to promote a gambling advice service, something prohibited by British regulations. At the time of the post, Gowland, a former Love Island contestant, was aged 24.