Arrow&Square sees upturn in digital marketing spend

Arrow&Square sees upturn in digital marketing spend

Comms and content consultancy Arrow&Square has reported an increase in the amount online gaming brands are spending on digital marketing during the ongoing novel coronavirus (Covid-19) crisis.

Published 16th April 2020

According to Arrow&Square, operators are diverting their budgets from events to digital marketing, with this noted by a number of agencies in the sector.

Budgets from cancelled events activities are being used to bolster B2B comms, digital, and paid media campaigns.

“We’ve seen an influx of enquiries from clients and new connections keen to re-position marketing activities to online platforms across trade media outlets, social media messaging, and paid media sponsorships,” Arrow&Square director Jools Moore said.

“Friends in the industry and other agency owners in the igaming community are reporting similar focus reviews for brands.

“Visibility is something that brands have somewhat taken for granted with the global events calendar before now.

“With the lack of real world events to gather industry professionals together and facilitate new business discussions and opportunities, brands are showing resilience in quickly adapting their brand awareness and messaging campaigns.”