Admiral and Genius to drive sportsbook marketing

Admiral and Genius to drive sportsbook marketing

Online gambling operator Admiral Group has joined forces with Genius Sports Media to launch a series of live data-powered marketing campaigns to promote its sportsbook product in various European markets.

Published 3rd February 2020

Under the deal, Genius will create, design and execute bespoke acquisition and retention campaigns, promoting betting markets on relevant sporting events in each territory.

The ads incorporate live odds and comparison data, as well as match-specific and head-to-head stats, with customers able to customise bets including selection and stake and see live returns instantly.

“We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the iGaming industry,” Admiral Sportwetten managing director Felipe Ludeña said.

Josh Jolliffe, sales director for Europe and Africa at Genius Sports Media, added: “Our partnership with Admiral has started strongly with campaigns beating their CPA target by approximately 10%.

“We look forward to helping them grow and sustain their respected brand across Europe.”