888 Sport scores marketing deal with Cardiff City

888 Sport scores marketing deal with Cardiff City

Online gambling operator 888 Sport has entered into a marketing partnership with English Championship football club Cardiff City.

Published 13th October 2020

888 Sport will serve as the team’s first-ever training wear sponsor and global betting partner for the 2020-21 season.

The operator’s branding will appear on first team players’ training kit, while 888 Sport will work with the club on a range of other initiatives.

“We’re delighted to announce this new partnership with Cardiff City and look forward to getting behind the club’s push to bring Premier League football back to the Welsh capital,” 888’s senior vice president head of B2C, Guy Cohen, said.

Cardiff City executive director and chief executive, Ken Choo, added: “Once again, I’m thrilled that we have entered into a partnership with a world-recognised brand like 888 Sport.

“We’re very happy to have them with us for the season ahead and I look forward to seeing the opportunities they will help create for City fans.”