72andSunny Amsterdam lands William Hill advertising account

72andSunny Amsterdam lands William Hill advertising account

William Hill has appointed the 72andSunny Amsterdam agency to handle its creative advertising account after a four-way pitch.

Published 18th June 2019

The initial venture will build on William Hill’s new brand-led outlook following on from the recent brand campaign, featuring the bookmaker’s global brand ambassador, boxer Anthony Joshua.

72andSunny’s first work will launch across social, digital, TV and out-of-home this August, focusing on the lead markets the UK and Spain.

Charlotte Emery, global brand and marketing director at William Hill, said, “It’s an exciting new chapter for William Hill. Our industry is changing at a rapid pace and it is important for us to be at the forefront of the conversation.

“To achieve our new approach, we needed a new creative partner and 72andSunny best illustrated their understanding of our brand and how we can create an emotional connection with our target audience in a fun and responsible way.”

Stephanie Feeney, executive strategy director and partner at 72andSunny Amsterdam, added: “The team at William Hill set a pitch brief with a rich strategic territory – a gift, really. The work that we’ve come to together has a real everyday poetry to it; at once elevating the brand above the clutter of the category, while also staying grounded in real life.”