4ThePlayer agrees partnership with First Look Games
Published 11th March 2020
The arrangement opens direct access to the entire 4ThePlayer games portfolio for the worldwide affiliate community, automatically boosting their marketing potential.
Essential game assets, information and data for titles will be available via the content platform, which the two parties said will help expand their online presence, player recognition and enable a more efficient communication stream with online casino affiliates and publishers.
4ThePlayer will utilise First Look Games’ premium services, giving game studios the opportunity to push prime releases to affiliates and publishers two weeks before the game’s launch.
“4ThePlayer.com appreciates affiliates, we welcome any innovation that allows us to work closely with them; First Look Games provides that innovation on their platform,” 4ThePlayer chief executive Andrew Porter said.
“First Look Games not only introduces us to new affiliates but also makes the content discovery process for them easier. Accessing the audience reach of First Look’s affiliates will allow more players to discover mountainous wins on 9k Yeti and battle Zombies as the Lone Survivor in 1 Left Alive.”
Tom Galanis, the founder of First Look Games, added: “Serving the affiliate and publishing sector by bringing the newest and best game developers to First Look Games is what we are all about, so adding 4ThePlayer to our client list is extremely pleasing.”