188Bet lands sponsorship deal with Formula 1

188Bet lands sponsorship deal with Formula 1

Online gambling operator 188Bet has entered into an Asia-specific sponsorship deal with the Formula 1 motor-racing championship.

Published 13th January 2020

Brokered by Interregional Sports Group (ISG), the lead sponsorship agency for F1, the deal establishes 188Bet as an official Asia sponsor of F1.

188Bet will feature exclusively throughout the Asian broadcast market during all F1 seasons until to the 2024 campaign.

Operator branding will appear on virtual trackside advertising for races that are broadcast, together with bespoke activation and integration across F1’s digital and social platforms.

In addition, 188Bet will have exclusive ownership of F1 Play, a predictor app for the Asia sports betting market, and receive official F1 betting data supplied by Sportradar.