188BET and Formula 1 launch new partnership

188BET and Formula 1 launch new partnership

Online gambling operator 188BET has officially launched its new five-season regional partnership with the Formula 1 motor-racing championship.

Published 9th March 2020

Under the agreement, 188BET will serve as the official Asian sponsor of Formula 1 each season through to 2024.

188BET will be featured exclusively throughout the Asian broadcast market as part of the new agreement.

“I’m delighted to announce 188BET’s partnership with Formula 1, the pinnacle of motorsport, to become the first ever official Formula 1 betting partner,” 188BET Representative Tom Earl said.

“As the official Asian sponsor of Formula 1, our new partnership will allow the 188BET brand to reach a growing F1 fan base in Asia.”

Formula 1 managing director of Motor Sport, Ross Brawn, added: "We are really excited to start our new partnership with 188BET and working with them as our official Asian betting partner for the next five years.

“Their expertise in this space will ensure Formula 1 and sports fans can have access the most comprehensive pre and live race information available and enhance their betting experience.”