1XBet becomes Global Betting Partner of Cardiff City FC
1xBet becomes the Official Betting Partner of Cardiff City Football Club for the 2018/19 and 2019/20 seasons.
The partnership with Cardiff City FC will help increase 1xBet’s brand recognition in Europe, Africa, the Middle East, North Africa, and the Americas.
In order to maintain a mutually beneficial relationship, 1xBet will extensively use off-line marketing channels and also launch loyalty programs with Cardiff City FC.
Eugene Kiryukhin, 1XBET’s Director for Development of International Partners, said of the partnership: “This is the first association, we have agreed within the Premier League, and we are delighted to make our step into it with a hardworking partner such as Cardiff City FC.