6th - 9th February 2019
ExCeL, London
The London Affiliate Conference 2017 surpassed expectations. The organisers delivered an event that offered solid new business, as well as enhancing opportunity with existing partners - credit to the iGB events team, and the affiliate attendance that makes it possible. LAC sets the standard that other events should follow, and if we had to select just one event to attend each year, it would be this one.
James Woods, Head of Performance Marketing, bet365

Sharon McFarlane

Sharon McFarlane

Managing Director
Crystal Content

Sharon McFarlane is the managing director of Crystal Content – a digital marketing agency that specialises in iGaming.

Sharon McFarlane

's social channels

She has 8 years’ experience in the industry and has contributed regularly to industry magazines and conferences sharing her expertise on all things digital marketing.  Her company ( offers an outsourced solution for iGaming businesses when it comes to: content marketing, social media, UX design, website design, branding and conversion rate optimisation. 


Upcoming talks

Creating meaningful and useful content that resonates with your users (conference room 1)

Articles written by this author

Staying Social To Improve Player Lifecycle

Staying Social To Improve...

Sharon McFarlane of Crystal Content looks at the different ways in which...

Article by Sharon McFarlane