ExCeL, London
Everything you need from a gambling conference. Large venue, everything easy to find and some very interesting conversations to be had.
Marit von Stedingk, Banoop

Sharon McFarlane

Sharon McFarlane

Managing Director
Crystal Content

Sharon McFarlaneis the managing director and co-founder of content and social media agency Crystal Content.

Sharon McFarlane

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Sharon McFarlane is managing director and co-founder of Crystal Content.  The company launched in 2010, and originally specialised in producing SEO rich content pieces for the iGaming industry.

Since then they have evolved into a full-service marketing agency, increasing traffic and conversions using design, content marketing, media buying, direct mailing and social media marketing.  Sharon has been involved in numerous iGaming publications, and has been featured at conferences around the world.  

With nearly 7 years of experience in the industry, Crystal Content has established itself as one of the leading marketing agencies in the UK. 


Upcoming talks

Creating meaningful and useful content that resonates with your users (conference room 1)

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