Paul is the Founder of Media Skunk Works, a Karma Neutral Innovation Laboratory based at the University of York. Paul specializes in large-scale, business critical link building for the iGaming industry and uses big data to provide near infinite scalability to link building, content marketing and outreach, as well as to algorithmically identify and avoid the many traps set by Google.
The iGB Affiliate Conferences are pivotal points in the financial year for bet365 Performance Marketing. The networking on offer, with both existing partners and prospective ones, is always a catalyst for the ongoing development of results and to a large extent fuels the workload and business development for the months until the next one!
Head of Performance Marketing, bet365