Following his tenure as head of a 300+ strong digital marketing specialist team at one of the UK's big 4 marketing agencies. Neilson Hall now spends his time pioneering native advertising techniques and working with some of the most established gaming clients and affiliates in the UK. The highly competitive and often complex world of gaming has been a huge growth area for his business, Illuminate. Through his team's cutting edge optimisation techniques, propreitry tools and innovative strategies, Illuminate have been able to offer affiliates a viable alternative to the often over-relied upon channel of SEO.
The London Affiliate Conference 2017 surpassed expectations (which were already high). Once again the organisers delivered an event that offered solid new business, as well as enhancing opportunity with existing partners - credit to the iGB events team, and the affiliate attendance that makes it possible. LAC sets the standard that other events should follow, and if we had to select just one event to attend each year, it would be this one.
James Woods, Head of Performance Marketing, bet365