London
7th - 10th February 2018
ExCeL, London
The London Affiliate Conference 2017 surpassed expectations. The organisers delivered an event that offered solid new business, as well as enhancing opportunity with existing partners - credit to the iGB events team, and the affiliate attendance that makes it possible. LAC sets the standard that other events should follow, and if we had to select just one event to attend each year, it would be this one.
James Woods, Head of Performance Marketing, bet365

Martin McGarry

Martin McGarry

SEO Manager
WhichBingo

Martin McGarry is SEO Manager at WhichBingo, specialising in acquiring players through search in both paid and organic channels

Martin McGarry

's social channels

I’ve seen SEO from all angles from working with some of the UK’s top search agencies, to client side taking care of the prospects of a smaller number of sites and then even running a couple blackhat optimised blogs.

I’ve been in and around the digital marketing scene for near on 10 years now and have kept SEO at the forefront of my offering when consulting on a range of strategies for varying clients. However I decided after 5 years consulting that client side was more suited to my campaign management style and having a background in gambling SEO, it was a natural fit to Join WhichBingo.

With SEO on the ropes and SEM marching onwards and upwards, you could say I’m your modern search acquisition manager, so is that a SAM? I focus on acquiring players through search in both paid and organic channels. WhichBingo are currently the most visible organic bingo site, multi award winning and probably the most recognised bingo affiliate in our industry.

Upcoming talks

The future of search (conference room 2)