Lee-Ann is Vice President – Business Development & Marketing (Income Access), and has amassed a wealth of marketing knowledge over more than a decade of working in online gambling as well as the retail sector. She has over 15 years of pure digital marketing experience, incorporating offline / online strategies, media planning, and media and she specialises in building profitable performance marketing programmes along with more recently delving into social media for sports sponsorships and content based growth campaigns.
She has worked with a number of premium retail brands such as Orange Broadband and Mobile, Sky, The AA as well as prominent online gaming companies such as Forwardslash, Party Gaming, The Sun Bingo, GameAccount and Centrebet, delivering new customers to their online businesses.
Since 2011, Lee-Ann has worked at Paysafe previously NETELLER (a digital wallet) where she has developed and implemented online marketing & B2B acquisition programmes that deliver extensive revenue growth for the company.
She currently manages a marketing team in the UK, Canada and Bulgaria and is the founder of AffiliateFEST – a learning and development academy for iGaming Affiliates www.affiliatefest.co.uk
On a personal note:
Lee-Ann lives in Dorset and is a keen but new scuba diver , she considers herself a film buff and refuses to read on a kindle as she still loves to “turn the page”.
What’s next for your business: Thinking innovatively about the growth and management of an affiliate business (conference room 1)
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