Social Media Acquisition Has Been A Waste of Time. Now What?

I guess you have not read through the presentation and so you don't know this is mostly based around Facebook. If I had another 4 hours, then maybe I could include a bunch of other sites...but I didn't have that luxury.

Also as you probably DON'T know, I have defined social media marketing as the 'pull / word of mouth' part of the ecosystem, not advertising, which is just campaign, but on another site.

So with Facebook, there are too many restrictions to make 'pull/WOM' marketing practical for operators to really get stuck in. With Affiliates it may be different because they don't have regulatory authorities to answer to and of course if you are busted by Facebook, you can just open another profile and start again because you have no brand custodianship issues to deal with. But even then Facebook don't want gambling promotions on their site. So you will never be on the right side of 'Facebook law.

The other really important part of this presentation that you haven't mentioned, is around social proof, which is of course a valuable part of the marketing ecosystem that is very underutilised. Perhaps if your mobile phone site had more of this, maybe it would convert better?

But in any event you have given no details on HOW you do your marketing within Social media, so I have to take your comments on face value i.e. someone who hasn't thought their argument through.

Maybe you would be more credible if you shared some insights, because you have said nothing to justify your stance.

And you know, I'll be the first to change my stance if someone proves my arguments are nonsense.

So prove your point with some facts and we will all believe you then, otherwise don't make unsubstantiated statements without doing at least a little research.

thanks
Nick

Social Media may not be workig for the merchants, but we affiliates have been getting it right for long time.

Personally, I thrive on a merchants lack of ability to make their marketing activities work. They wouldn't need us affiliates if they we experts and had a 100% success rate.

At first, when I read that a unibet employee, specialising in 'search', stepped and said "social media acquisition has been a waste of time", I was simply gobsmacked... Is he working on the 'same internet' that I am? or is he working on an internet that none of us have heard of yet?

As an affiliate, I've been using all tools such as web and mobile. But for the last 9 months I've been using social marketing including facebook, twitter, rss feeds, yahoo! google, irovr, mobileme et al.

My profit has seen a very sizable increase thru use of social media, so don't tell me "social media acquisition has been a waste of time"... you're simply not very good at it!