Session Title: International SEO
Session Description: This session will benefit any affiliate or operator that is currently running global search campaigns or looking to develop them in the near future – also those that have not yet thought about international search, but are looking to increase international sales. Delegates will learn about the core elements and considerations that should be made for multilingual search (localisation importance, non-Google engines, link building across territories)… and the latest search trends in gaming – extending to identifying these new opportunities, with specific focus on France, Russia, Italy and Spain, and how strategy can be developed to target them.
Speaker: Jon Murphy, Senior Account Manager, OBAN Multilingual
Filmed at iGaming Super Show
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