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Resources

The resources section is split into two areas, articles from iGB affiliate Magazine and videos of conference sessions at our previous events. These are all focused on updating or teaching you something new so you can make more money as an affiliate or operator.

SEO in the US: What Colour Hat Should iGaming Brands Wear?

Most gaming experts will, by now, be aware of the online gambling legislation changes in New Jersey and Nevada. 888 recently became the 20th company awarded a licence in Nevada and could have a

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The online world is exciting and fast moving. For affiliates, that grants you a rich stream of potential and opportunity, but on the flip side, it means that the easiest way to fall behind is to do exactly what you were doing...

How to be a Super Affiliate

The super affiliate holds a clear distinction in the iGaming industry. This is a person that knows their trade inside out, and has been working to achieve this status for years. Defined by their success, the super...

State of the Union

2013 has already been a year of significant change for the online gaming industry in the US, with Delaware issuing an RFP, Nevada adding inter-state legislation to bolster its pending online poker industry and New...

Responsive Design for Sportbetting Sites

Affiliate coach and Editor at Gaffg.com, John Wright, highlights how he is using responsive design to better optimise a new sportsbetting website for its mobile traffic.

 
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Going Global in SEO

Considering the many cheap translation services available online, localising a site for a new country or language may seem like a trivial matter. However, local keyword research and translation management are two...

The Social Affiliate A New Breed

Michael Katz explores how the new breed of affiliate marketer needs to be equipped for today’s market as well as identifying a new gap in the market for content-aware affiliates.

Over the past...

Creating Long- Term Online Customer Engagement

Wayne Morris, UK General Manager at Maxymiser, explains that serving tailored content to online gamers based on their characteristics, behaviour and interaction history is key to achieving a destination website and creating an...

HTML in the iGaming Space

 

There has been a great amount of hype surrounding HTML5 recently, and most of it is justified. This article will provide an overview of HTML5 and its applicability to iGaming before delving a little further into specific areas...
Events, Entities, and Edges: Google's Knowledge Graph

 Google’s mission statement is to organise the world’s information and make it universally accessible and useful. That was tough in 1998, but now it’s harder than ever.

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Power Back to the People: The Who of Content

 

Until 2011, no vertical exposed the weaknesses in Google’s algorithms more than gaming. Cheap,scalable solutions led to massive ROI for many casinos and sportsbooks. Then, in 2011, Google...

Leveraging Social Media to Build Brand Recognition and Drive Traffic

With Facebook accounting for more than 20 percent of all page views and with a million Twitter accounts being created every single day, it’s safe to say that social media is here to stay. Now more than ever, iGaming operators and...

Preparing for the Re-emergence of Online Poker in the US

Poker Affiliate Listings Founder, Jeremy Enke, argues that those affiliates who are proactively preparing for the re-opening of the US online poker market are likely to be the ones who reap the rewards.


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How One of the Internet’s Ugliest Sites Creates Order Out of Chaos?

  

Pierrick Leveque, Head of Acquisition at Virgin Games, says that affi liates can learn a lot from the seeming disorder of a...

The ASA on Advertising Online

In March 2011, the online remit of the Advertising Standards Authority (ASA) was extended to cover marketing on companies’ websites and non-paid-for space under their control, such as...