With the iGaming market entering something of a growth spurt in its adolescence, we assess the current trends that will shape the business landscape of the future. We start with convergence and, particularly, bwin.party’s...
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Articles
In this section we have taken the very best and most informative articles from the iGB Affiliate Magazine for you to read through and learn from. The Articles range from interviews and analysis through to industry news and SEO advice, simply use the search function to refine the list.
“But what’s this long face about, Mr Starbuck; wilt thou not chase the white whale? Art thou not game for Moby Dick?” Herman Melville, Moby-Dick.
The VIP or ‘high-...
The extraordinary success of the remote gambling industry and, by proxy, the various affiliate marketing networks that service it, owes as much to basic online marketing capabilities as to affiliates’ open willingness to...
And the argument continues… can social media drive converting traffic for online gaming?
The answer is ‘yes’, even though the methods are different to conventional ways of driving traffic to online...
There are 10 types of affiliate in this world; those who promote binary options and those who don’t. You have probably heard about this relatively new trend in iGaming, so the following article is here to fully...
WITH LIVE casino games, not only does the element of ‘live’ add an extra buzz to the gameplay, but the player can also build a bond with a particular dealer, and see with their own eyes that the results appear to be...
We have all sat down at a restaurant and ordered a soft-drink (e.g. 7UP) and have been told that the restaurant only offers the competitor (Sprite). We generally say ‘no problem’, and happily enjoy our meal, chug...
More and more gaming operators are launching Smartphone applications to attract the fast growing mobile player community with instant access to sportbooks, casino games and poker tables. Business...
Attention iGaming affiliates! If you are reading this article at the Dublin Super Show, while sipping free beer and gazing at semi-naked models walking the floor, you are probably quite good at what you do. But would you like to...
So far, no affiliates have been arrested. That is what passes for good news, these days, in the world of Internet gambling.
The problem for affiliates, operators, payment processors and even players is that the world...
This article contains excerpts from the forthcoming book: The Art of War (iGaming SEO Edition) which is currently being co-authoring by myself and some of the finest practitioners of SEO in the iGaming space. This...
If you are reading this article you are most likely looking for ways to increase your revenue stream by learning additional aspects of your profession which are often overlooked or poorly understood by those who drive new...
Affiliate networks offer great opportunities for gaming brands to extend reach through a variety of publishers. The proliferation of new digital channels has been key to increasing this reach even further, where users can flock...
Chances are that you have heard the K.I.S.S. principle in the form above or in other slightly varied but equally effective forms. Keeping it simple is the objective behind many marketing campaigns. In order to effectively reach...
Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles which include the most trusted relationships and those who are in our hearts at...
