Mobile takes centre stage - Dec/Jan 2016/17

In 1999, Mickey Charles was chairing a conference I was attending and held up the Nokia 7110. He said – “Why is everybody talking about betting on a mobile phone- I have been calling my bookie and placing bets for the past 20 years”. In retrospect, Mickey hit on more than I realised at the time; it wasn’t that mobile betting on a screen wouldn’t surpass mobile betting by voice, but that the mobile phone was then, always had been, and always will be a great device for betting and gaming. It’s the always with you, always connected, go-to convenience. Well spotted Mr Charles!

Marketers must focus on users' mobile needs

December / January 2017


  • Quality is not enough — content also needs an angle
  • White label casinos: a branding and SEO perspective
  • The 6 most common social gaming personas and how to engage them
  • Could affiliates benefit from a TV ad ban?
  • Voice search: the next frontier for mobile search
  • Understanding the affiliate ecosystem
  • Mastering Google’s move to mobile-first
  • The proven action that will improve retention
  • Go back to basics with SEO
Thank you to bet365 for sponsoring the digital version of iGB Affiliate magazine

Articles from this issues

The Trump card? more
The 6 most common social gaming personas and how to engage them more
FX and binary companies will adapt and evolve to regulatory changes more

View more issues

iGB Affiliate -  Feb/Mar 2017

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