Mobile takes centre stage - Dec/Jan 2016/17

In 1999, Mickey Charles was chairing a conference I was attending and held up the Nokia 7110. He said – “Why is everybody talking about betting on a mobile phone- I have been calling my bookie and placing bets for the past 20 years”. In retrospect, Mickey hit on more than I realised at the time; it wasn’t that mobile betting on a screen wouldn’t surpass mobile betting by voice, but that the mobile phone was then, always had been, and always will be a great device for betting and gaming. It’s the always with you, always connected, go-to convenience. Well spotted Mr Charles!

Marketers must focus on users' mobile needs

December / January 2017


  • Quality is not enough — content also needs an angle
  • White label casinos: a branding and SEO perspective
  • The 6 most common social gaming personas and how to engage them
  • Could affiliates benefit from a TV ad ban?
  • Voice search: the next frontier for mobile search
  • Understanding the affiliate ecosystem
  • Mastering Google’s move to mobile-first
  • The proven action that will improve retention
  • Go back to basics with SEO
Thank you to bet365 for sponsoring the digital version of iGB Affiliate magazine

Articles from this issues

Congratulations are in order more
Go back to basics with SEO more
Affiliate profile: Alan Young, Mobile Casino Man more

View more issues

Link Authority - August/September 2016
Super affiliates - June/July 2016
Who Dares Wins - April / May 2016
Fast Track - February / March 2016

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