Featured
World Cup 2026: The ultimate affiliate shortcut into the US market
The most anticipated event of 2026, the FIFA World Cup is set to become one of the largest player acquisition opportunities in US sports betting history. Caleb Dykema, co-founder of Vault Network, outlines how European affiliates can adapt their football expertise for a state-by-state US strategy, from player props and DFS to real-time CPA tracking and compliance.
iGBA Awards 2026
Cast your vote for Best Affiliate Manager and Game of the Year on the official iGB Affiliate Awards page, where you can also buy tickets and access all you need to know on the process, our judges and much more.
Not just keywords: Sweeps and prediction markets SEO in 2026
As sweepstakes slow in the US, prediction markets are emerging rapidly as a new monetisation channel for affiliates – but both are under regulatory pressure. SEO specialist and HIREQUARTERS founder, Milan Novakovic, explores the market environments surrounding the two verticals in 2026 and why the right keywords matter more than just search visibility.
You only get one first day: Don’t overlook onboarding in retention
While onboarding is where retention begins, many companies still treat it as a formative nice-to-have rather than as a performance infrastructure. Saroca CEO Emily Haruko explores how the right onboarding process can boost new hires’ productivity and save costs in the long run.
Anatomy of a launch: Inside V.Partners’ Slotoro debut (Part 2)
In the second and final part of iGBA’s exclusive look under the hood of V.Partners’ recent Slotoro launch, head of affiliates Natalia Hurina explains how the new brand combines the latest market insights and affiliate-centred design to drive the strongest possible results for partners.
Meet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Primores brings owned-audience acquisition to operators and affiliates
Primores builds owned-audience acquisition channels for iGaming and ecommerce brands, spanning social content production, multi-platform distribution and outbound demand generation.