As a key marketing provider for Bodog Asia, John Lee directs Business Development which includes Affiliates, White Label Partners and Software Licensees. Bodog Asia has been one of the few Western Gaming brands that have penetrated the Asian Market successfully and currently thriving.  One key to Bodog Asia’s success is through online Affiliates which is a fairly young marketing channel in Asia.

Prior to working with Bodog Asia, John has worked with other Gaming operators in the US/European space focusing primarily on Affiliate Relations. John has had experience in the affiliate space where he worked with various Affiliate communities to develop operator relationships in the Affiliate Market. He understands the mindset and challenges of Gaming Affiliates.

John will be speaking on Day 1 - Friday 27th January
10:35 - 11:15 An Overview of the Cash-Based Affiliate Marketing in Asia