James has responsibility in leading the marketing strategy for mFortune Mobile Casino. mFortune is the largest mobile casino in the UK and also the world. Despite being only 3 years old, mFortune has rapidly grown, with over 1.5 million players and has established itself as a dominant force within the eGaming industry.

James works on the full marketing mix in this fast paced and ever changing environment. This includes affiliate management, online & mobile digital strategy, player acquisition and retention, social media, organic and paid search, CRM, TV and brand strategy.

Relatively new to the eGaming industry, James’ previous role was within the Aviation and Aerospace sector, project managing the strategy for the implementation of a new Runway Incursion Monitoring and Conflict Alert System. Other roles have included consultancy positions within Logistics, Construction, Government funded research, IT, and also SME strategy.

James is an award winning Masters graduate in Global Marketing Strategy, achieving one of the highest ever recorded grades at UK MBA/Masters level, focusing heavily on the eGaming sector.

James passions include gambling theory and psychology, gambling history, gambling strategy, horse racing, poker, maths, tennis, with a major passion for marketing and entrepreneurship.

If you would like to meet James at LAC, ask questions in advance, or are interested in becoming an affiliate of mFortune, please email james.goode@mfortune.co.uk

James will be speaking on Day 2 – Saturday 28th January
14:20-14:45 Mobile Gambling - The Challenges