Bertrand Boullay
Curiosity and thirst for knowledge have always been strong motivators in career development and advancement.
I have been working in various industries (IT, Advertising, Pharmaceuticals, Internet, Gaming) holding different marketing positions, and have accumulated more than 8 years experience in overseeing online activities.
Having worked for companies such as Yahoo! and now PMU, I have gained a profound experience and knowledge in digital marketing and gaming.
As a Head of Acquisitions at PMU, I am responsible for defining and implementing online acquisition strategies to recruit online punters for Horse racing, Sportsbook and Poker.
In less than 2 years, PMU.fr has become one of the top three online operators in Sport (ARJEL) and has consolidated its leading position in horse betting. Similarly, the results achieved with our Poker product have also been outstanding and continue to grow.
Bertrand will be speaking on day 1 - Friday 27th January
15:00 – 15:45 France: An Update Post-Regulations
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