Category Criteria

There are a total of twenty three iGB Affiliate Awards, each with their own judging criteria. If you would like to nominate yourself, your organisation or on behalf of an individual or organisation, please read the below carefully in order to fully understand what is required to get through to the Top 10 Shortlist:

Best Affiliate Manager
  • Casino
  • Poker
  • Bingo
  • Sportsbook
  • Non-Traditional Gaming
  • Overall

A highly sought after accolade, this award recognizes the affiliate manager that has excelled in 2010/11 - Its time to recognize the people behind the program!

We ask voters to consider the following key criteria:

  • Relationship management
  • Communication skills
  • Flexibility, problem solving
  • Motivation, innovation and uniqueness
  • Responsiveness
  • Coaching/tutoring
  • Presence in affiliate community
  • Overall success
Best Affiliate Program
  • Casino
  • Poker
  • Bingo
  • Sportsbook
  • Non-Traditional Gaming
  • Overall

This award category will highlight the operator that has forged ahead in 2010/11. The judges will consider all aspects of product differentiation, global reach, usability, community and marketing. Special consideration will be given to operators seen to be showing the lead in a developing sector.

We ask voters to consider the following key criteria:

  • Speed of and reliability of affiliate payments
  • Number of affiliates to affiliate managers
  • Conversion rates
  • Average CPA/revenue share
  • Terms & Conditions
  • Affiliate backend software
  • Marketing Tools and collateral
  • Scale and domination of product
  • Growth
  • Brand
  • Liquidity
  • Leadership and innovation
  • Marketing, online and offline
  • Usability
  • CRM
  • Payment processing
Best iGaming Affiliate Network

Running an iGaming affiliate network is never easy with multiple brands, payouts and marketing collateral, so as you can imagine competition is high and the rewards are big if you can perfect the offering. This award will recognise the affiliate network that does just that whilst setting the standards for the industry from its back end software to the support it offers to affiliates.

We ask voters to consider the following key criteria:

  • Number of clients
  • Speed of and reliability of affiliate payments
  • Number of affiliates to affiliate managers
  • Terms & Conditions
  • Affiliate backend software
  • Marketing Tools and collateral
  • Growth
  • Brand
  • Liquidity
  • Leadership and innovation
  • Marketing, online and offline
  • Usability
Best Payment System for Affiliates

Payments are always voted as the number one priority for an affiliate when choosing a program for obvious reasons. This award will recognize the best payment system there is for affiliates based on the following factors: 

  • Timely payment
  • Problem solving
  • Customer service
  • Usability of system
The Lou Fabiano Award for the Best iGaming Community

Running a community, whether for affiliates or players, is a fulltime job and a constant challenge from managing the members needs to coming up with innovative methods to keep the community interacting. This award will recognise the people that face these challenges on a daily basis but still continue to grow their community with passion and enthusiasm.

Voters will be asked to consider the following key criteria:

  • Reputation with the community
  • Volume of traffic
  • Quality of traffic
  • Innovation in activating the community
  • History
  • Ethics
  • Reputation in affiliate and/or player community
  • Growth
  • Brand power
  • Rank for key search terms
Best Newcomer: Affiliate Program

The iGaming sector is extremely competitive and to launch a successful offering in this environemnt is a big challenge even with the biggest budget and the greatest staff. This award will recognise new affiliate programs to the market since September 2010 who have made a real impact in the sector and shown positive growth and innovation.

Voters will be asked to consider the following key criteria:

  • Greatest promise
  • Growth
  • Reputaion in the market
  • Marketing tools and collateral
  • Growth
  • Brand
  • Leadership and innovation
Best Newcomer: Affiliate

The gambling affiliate market in particular is highly competitive and is often seen as saturated but each and every year more affiliates enter it and launch highly successful and profitable businesses. This award will recognise those affiliates that have launched a successful business since September 2010 and who have made a real impact in the sector and shown positive growth and innovation.

We ask voters to consider the following key criteria:

  • Greatest Promise
  • Growth
  • Reputation in the market (players and affiliates)
  • Marketing Tools and collateral
  • Brand
  • Innovation
  • Rank for key search terms
  • Ethics
Best Affiliate
  • Casino
  • Poker
  • Bingo
  • Sportsbook
  • Non-Traditional Gaming
  • Overall

Affiliates are the engines of the iGaming industry driving huge levels of traffic to the operators and as the sector has increased in size introducing both new games and territories so has the importance of affiliates. This category is here to recognize the best affiliates in iGaming from their abilities to rank through to their reputation in the affiliate community

 The judges will consider the following key criteria:

  • Brand Power
  • Reputation with players
  • Volume of traffic
  • Quality of traffic
  • Innovation
  • History
  • Ethics
  • Reputation in affiliate community
  • Growth
  • Rank for key search terms