Gerhard Falb is Head of Affiliate Management at the bwin group. After completing his masters degree in economic science at the Vienna School of Economics he worked for an Austrian mobile phone provider, leading the B2B-Sales and CRM department. He joined bwin in autumn 2006.

Since then he has been building up the affiliate department at the bwin group, working closely with 25 affiliate managers in charge of a significant number of affiliates worldwide. About 25% of all new customers within the bwin group are acquired via affiliation; the importance of this field is constantly rising.

Gerhard will be presenting on Day 1 - Friday 8th October
11.45 - 12.30 in Room 2, Affiliate Marketing for Beginners
Bwin: Inside the Affiliate Program