Since graduating from Leeds University in 1997, Eddie Yu has been involved in various Entrepreneurial activities throughout his career, and eventually setting up Lady Luck Media Ltd officially in 2004.Before then, he has worked for British Aerospace, FNX Ltd and Derivatech Ltd, where he consulted for top tier banks such as Bank of America, ABM Amro and Bank of China. At the beginning, the company was creating websites for various small clients, but the main focus was through a niche opportunity called affiliate marketing.

Eddie quickly identified that this new marketing strategy could change the face of online marketing, so he took the opportunity and committed to making it work by developing the CasinoMan brand. In 2008, the company took another focus to engage and help other Entrepreneurs to create the kind of success that Eddie had created from a starting budget of zero. His personal learning and growth also took him into the coaching fields where he trained in Neuro-Linguistic Programming, and is now a Master NLP Practitioner.
Eddie success has allowed him to pursue other areas of interest which now include fashion photography, personal life & success coaching, and he is also involved in several other joint ventures ranging from iphone applications to cosmetics.

Edward will be presenting on Day 1 - Friday 8th October
14.15 - 15.00 in Room 2, Affiliate Marketing for Beginners
Q&A with the Affiliate Masters