Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.CRE is an international consultancy that has worked with companies including Sony, Vodafone, Google, 888, BT (British Telecom), SEO Book and SEOmoz, frequently generating multimillion-pound increases.

CRE has pioneered a new approach to conversion rate optimization, called CRO®, which was developed whilst tripling the sales of a telecoms company — to $9.1M — within twelve months. Double-digit improvements are the norm. Recent successes include the growth of travel website Sunshine.co.uk from £17 million/year to £31 million/year. CRE works closely with Google to evangelize Google's Website Optimizer tool, and has presented research to Google’s staff at their headquarters in Mountain View, California and London, UK.

Karl will be presenting on Day 1 - Friday 8th October
15:15 - 15:45 in Room 1, Advanced Affiliate Marketing
Conversion Optimisation Strategies That Work