Advanced Affiliate Marketing

An Introduction to FOREX

10:30 Registration & Exhibition Opens

10:30 - 11:30 Arrival Coffee

11:00 Welcome from Conference Chair

11:00 Welcome from Conference Chair 

11:15 Insight into American iGaming Investigations

Jeff Ifrah of the Ifrah Law Firm is at the forefront of government investigations into igaming and increasingly, into igaming affiliate organizations. Mr. Ifrah will provide insights into current areas of interest to the Federal Trade Commission, the U.S. Justice Department and other regulatory authorities. Mr Ifrah will specifically focus on areas of concern for iGaming affiliates. 

• Jeff Ifrah, Founding Partner, The Ifrah Law Firm

11:15 Financial Trading: A Market Full of Opportunity

Use your affiliate skills and find out how to diversify into this highly lucrative market. Attend this session to uncover the real potential of financial trading:

• Financial trading: Forex, Commodities and Indices
• The potential of social networks in the trading world
• The affiliate programs: Benefit from eToro’s knowledge, market recognition and experience.
  • • Yoni Assia, Co-Founder and CEO, eToro

11:45 Monetising Social Media

Farmville is one of the greatest success stories of Facebook. Hear from our social media expert as they discuss the business model behind virtual games and how to make revenue from a space that many thought was unmonetisable. Attend this session to find out more about monetising advertising in social media, virtual goods, conversion incentives, effective data capture and the opportunities for gaming companies and affiliates.

• Dominik Johnson, Senior Consultant, Explido WebMarketing

11:45 Binary Trading: The Advantages, The Future?

While Forex leaves room for tremendous profits, the risk can also be large. However, Binary Options trading offers traders the ability to know up front just how much they could profit in the best case scenario, while being aware of the losing possibilities from the get go. In a market that isn’t traditionally popular or familiar, could this be the answer?

• Odelia Lahajani, Chief Business Development Officer, Tradologic

12:30 - 13:00 Morning Coffee Break

13:30 - 14:30 Lunch Break

13:00 International SEO: Optimisation for Different Search Engines & Territories

Tough regulation around advertising for gaming brands/sites means SEO remains one of the best ways to drive new acquisitions and build international brand awareness especially as there is still value in optimising for other, less competitive search engines. Attend this session to learn which search engines rule in territories around the globe and discover how to build a workable plan for International SEO in order to succeed in making your brands next big push into the international non English speaking search landscape.

• Jon Murphy, senior account manager, OBAN Multilingual

13:00 Sports Betting in Eastern and Southern Europe: Opportunities for New to Market Affiliates

Europe’s diversity reveals a wide variation in the types of wagering activities, demographics, and legislation. Focusing on the Eastern and Southern Europe regions, attend this session to discover:

• Exactly what opportunities are available to new sports betting affiliates and how to take advantage of them
• An analysis of the growth forecast in this region
• The benefits of promoting a sportsbook over a poker product

• Matt Jellicoe, Director, OffsideGaming

14:30 Mobile Gaming: The Future?

While mobile gambling may not have been the huge success it was initially predicted to be, it is back on the agenda again and with gambling on mobile devices expected to exceed $48 billion by 2015, now is the time to capitalize on the opportunity that this market presents. Attend this in depth session to discover:

• Market trends and developments: Entry to the mobile gambling sector, industry statistics, market size and growth forecasts
• Mobile traffic: Off deck vs on deck traffic and the opportunities presented by both
• Mobile campaigns: Branding and developing online/ mobile communities, below the line mobile campaigns, web to mobile, converting online traffic, case study examples
• Future predictions : How will this market develop in terms of growth and new technology
  • • Assaf Allony, VP Marketing, Plaza Win / Pure Convert

Affiliate Marketing for Beginners

14:30 n500% Increase in Email Revenue: Examples of Simple Changes Generating Huge Returns

The presentation will look at 3 cases of email optimisation that have increased click through rates by up to 500%. These simple changes and tests can be done without huge investment in email tools, ideal for those just getting started and those looking to restart their email programme.

• Alex Timlin, Senior Email Consultant, Emarsys

15:00 ASOP Second Round Begins

FREE Bar and Networking in the Exhibition Hall

15:15 Social Marketing Campaigns: The Affiliate Perspective

Social networking has tremendous potential for the online gambling market, but as it stands nearly 50% of the online gambling-based Twitters are used solely to solicit business for online casinos. Has the iGaming industry really grasped the concept of social networking? Attend this session to discover:

• The major do’s and don’ts for affiliates
• How to use social media channels effectively
• Tips for creating innovative campaigns that will successfully drive traffic

• Nichola Stott, CEO, The Media Flow

15:00 Buying Traffic for Beginners - A 10 Point Plan for Success

Buying traffic effectively can be the most profitable investment an affiliate can make. This session will cover where to buy traffic, how to monetise it effectively, how to reduce your costs to only include the "golden prospects" and have detailed notes and examples available to you that show how your returns on investment can achieve stratospheric levels. Expect to do some real work, but expect to enjoy the rewards.

• Jason Duke, Director, Strangelogic

15:45 What Gaming Affiliates can learn from Non-gaming affiliates

In today's uncertain economy companies need to reach out into uncharted territory to continue to sustain or grow. This needs to happen while keeping your costs low or expanding to outside your circle of competence. This session will examine what gaming affiliates can learn from non-gaming affiliates. Attend this session to understand how to:

• Surveys - Create value for your users/advertisers.
• Website Optimization - Maximize your websites conversions
• Email list - Keep your visitors coming back to earn more recurring revenue

• Wade Schlosser,Vice President, Business Development, Casino Affiliate Programs

18:00 Exhibition Close

20:00 - LATE BAC Closing Party sponsored by the iGaming Super Show

5kert Bar is the newest hotspot in Budapest. It's located in an inner courtyard of an old building, has several designed bars and separate areas, an open-air dance floor, a terrace and of course a DJ…everything you could want!

Starting at 8pm, make sure you're wearing your wristband for guaranteed entry and free drinks as its certain to be busy with both BAC delegates and locals alike!

VENUE: 5kert Bar, H-1051 Budapest, Roosevelt tér 7-8. For directions, please click here to view the BAC Google Map.