Advanced Affiliate Marketing

Affiliate Marketing for Beginners

09:30 Registration & Exhibition Opens

09:30 - 10:00 Welcome Tea & Coffee

10:00 Welcome from Conference Chair

10:15 iGaming Legislation Update: Hungary and Romania

Join our panel of legal experts as they provide an overview of the latest Hungarian regulatory developments. This session will also cover iGaming legislation in neighbouring Romania, an emerging market that is one to watch for 2011.

• Gabor Helembai, Forgo, Varga & Partners
• Ana-Maria Baciu, Nestor Nestor Diculescu Kingston Peterson Attorneys & Counselors

10:00 Welcome from Conference Chair

10:15 An Introduction to Affiliate Marketing for the iGaming Industry

This is intended as a primer for affiliates that are either new to the iGaming industry or considering becoming an iGaming affiliate after having been an affiliate in another sector. This lesson will include:

• Basics of the revenue model
• Understanding the iGaming lingo
• What player values you can expect from different iGaming verticals

• Nicky Senyard, CEO, Income Access

10:45 Global Web Traffic Trends in iGaming

This session will analyze the web traffic patterns of iGaming consumers, covering key areas including:

• The user path to iGaming sites
• The socio demographic profile of visitors to iGaming sites
• Dwell times on iGaming sites
• Identifying new markets
• Examining the surge in traffic from Latin America, Asia
• A global view web traffic to affiliate sites

• Robin Goad, Research Director, Experian Hitwise

10:45 Global Web Traffic Trends in iGaming

This session will analyze the web traffic patterns of iGaming consumers, covering key areas including:

• The user path to iGaming sites
• The socio demographic profile of visitors to iGaming sites
• Dwell times on iGaming sites
• Identifying new markets
• Examining the surge in traffic from Latin America, Asia
• A global view web traffic to affiliate sites

• Robin Goad, Research Director, Experian Hitwise

11:15 - 11:45 Morning Coffee Break

11:45 Intellectual Property: What iGaming Webmasters Need to Know

Every iGaming webmaster has intellectual property – ranging from domain and brand names to website content and infrastructure.  And every webmaster needs to understand copyright and trademark rules in order to protect themselves and understand the boundaries between what is legal and what is not.

This presentation takes a pragmatic look at the law and focuses on real-life iGaming webmaster examples.  You will come away understanding both your legal rights and your legal and ethical obligations.  But, most importantly, you will also come away knowing how to act on them as an iGaming webmaster.

• Michael Corfman, CEO, CasinoCity

11:15 Bwin: Inside the Affiliate Program

This presentation will explore the important role that affiliates play within the bwin group, as well as uncovering more about bwin’s international reach, upcoming technical developments and some exciting announcements. Find out more about bwin’s affiliate strategy, how this strategy is brought to life and why you’re missing out if you’re not part of it! Don’t miss this unique opportunity to discuss your opinions and question, bwin’s Head of Affiliates, Gerhard Falb.

• Gerhard Falb, Head of Affiliate Management, Bwin Group

12:30 - 13:30 Lunch Break

13:30 SEO: The Latest Update

This session provides clear insight into the latest major Google Update (Caffeine). This will be a fast moving session, backed up by hard evidence from the Stickyeyes data set. Attendees will take away actionable points covering link building (post caffeine), deployment of RSS for SEO benefit and leveraging universal and real-time search. There will also be opportunity to discuss the future of search from personalization to the effects of social media.

• Paul Reilly, Head of SEO, Stickyeyes

13:30 SEO & CRO: Top Pitfalls and Solutions for Gaming Websites

Join this presentation to find out, which are the key SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation) pitfalls to consider for your gaming website and get solutions which will save you both time and budget.

Attend this session to learn:

• Tips for building a successful link building campaign
• Increasing CRO by leveraging landing pages and site architecture
• ;Tips for increasing the trust and relevance of your website for search engines
• Micro websites vs. aggregate strategies
• Merging social media campaigns and organic SEO.

This 45min session will also include an interactive audit session, where you can submit your website to be analyzed and receive on-the-spot strategies to further develop and improve your site. Please click here to submit your URL.

• E.C. Voica, Co-founder, Evosoft Media

14:00 SEO Masterclass: Rank on Big Money Events

Join our exclusive SEO master class and learn the secrets to ranking when it really matters. This is a rare opportunity to learn from two of iGaming's most respected SEOs, where they will cover winning offers and promotions that drive acquisitions and tactics to optimise your search campaigns for specific events and strategies on planning ahead to achieve maximum ROI. Having the strongest and most accurate metrics for campaign tracking, practical tips, including advice on how to make money now. Session Highlight: Google said it was the "biggest betting event ever", discover the simple '7 step event strategy' and learn how these SEO veterans made a fortune on the World Cup when it mattered most.

• Paul Reilly, Head of SEO, Stickyeyes
• Nick Garner, Head of Search and Social Media Acquisition, Unibet

14:15 Q&A with the Affiliate Masters

If you want to become a better affiliate you should learn from the best. Our panel of experienced affiliates will tell you how they became successful, give tips and advice and answer the questions that you’ve been dying to ask.

• Christine Marrah, Co-Owner/Founder, Streak Gaming Forum
• Ian Sims,Director, Net Trekker Ltd
• Edward Yu, Director, Lady Luck Media Ltd

14:45 Social Marketing Campaigns: What Can the iGaming Industry Learn?

Looking at social media campaigns that have been successful outside iGaming can shed light on what will work in iGaming. Taking the most successful non-gaming social media campaigns, this session analyses why these campaigns were effective and how they led to increased signups, revenue and brand recognition. Discover the objectives of each campaign, how they were tracked and the positive impact they had on the bottom line.

• Judith Lewis, Head of Search, Beyond

15:00 ASOP First Round Begins

FREE Bar and Networking in the Exhibition Hall

15:15 Case Study: Conversion Optimisation Strategies That Work

Conversion optimisation is sometimes more difficult than search engine optimisation. Make a bigger impact on your bottom line by learning what has turned non-producing sites into profitable businesses. This session will give specific focus to:

• Conversion optimization for affiliate sites
• Effectiveness trends in banner advertising
• Tips for creating productive landing pages

• Dr Karl Blanks, Chairman, Conversion Rate Experts

15:00 Developing Great Content

Without meaningful content and compelling copy, your website is not grabbing the attention it deserves. In this session, we'll explore a diverse range of Web content development strategies along with innovative techniques for dramatically boosting the visibility and interactive appeal of your site. From SEO copywriting tips that encourage consumers to click, to persuasive design strategies that turn browsers into buyers, it's all about improving the end user's experience through superior content.

• Evan Shein, Business Development Director, PureContent

15:45 The Top 15 Link Building Tips

Link Building evolves - with every year of link building you learn more, see more tricks and tools and gain more experience. Benefit from the 7 years of knowhow of an SEO & Link Building agency that builds links in all verticals and four major languages. Christoph C. Cemper will share his top tips on tactics to get links, tools to work with links and methods to find out what your competition is up to.

• Christoph Cemper, Founder, Cemper.com

Want to know more about SEO & Link Building? Attend Christoph's intensive iGB Training Workshop on Thursday 7th October. For more information, please click here.

15:30 Social Marketing 101: Give Your Business the Edge

Social is the buzzword of 2010. Even basic social media use will motivate hundreds of your fans or followers to action. Learn the basics of social media, which three social platforms to focus on and how to use social media to your advantage for an investment of only minutes per day.

Walk away from this session having learnt the following:

• What is Social Media and can it be used for business?
• Why businesses cannot ignore Social Media as a marketing tool
• How can you use Social Media to grow your business
• What are the Social Media sites to use and how to ‘create value’ from each of them
• How to measure and monitor them for your business success

• Logan Nathan, Managing Director, Founder of www.tweetmyevents.com

Want to know more about Social Media? Attend Logan's intensive iGB Training Workshop on Thursday 7th October. For more information, please click here.

18:00 Exhibition Closes

20:30 - LATE Evening Networking Party sponsored by AffiliateEdge

Friday's party sees a ROLLER DISCO theme hosted by AffiliateEdge. Come and enjoy the night with a professional display team, guests can also get involved in their very own roller disco!! All to celebrate the launch of Affiliate Edge, the new name for CWC Affiliates. Free bar from 8:30pm, so get there early!

Please RSVP to:

Martyn@AffiliateEdge.com

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

VENUE: Dokk Disco, 1033 Budapest, Hajogyari Sziget 122. For directions, please click here to view the BAC Google Map.