Silverpop's Richard Evans speaker Q&A

Email marketers today must navigate through a plethora of spam filters and technology, and deliverability depends on more factors than ever. Learn new strategies for navigating your way through the deliverability maze in Richard Evans’ presentation “Getting Emails Delivered in The World of The Intelligent Inbox”, on September 8th at 11:45 in Room 1. 

How is your topic relevant to the gaming industry?

Email marketing creative, copy, testing, segmenting, targeting and offers mean nothing – if the message isn’t read.  Getting email consistently into the inbox remains the single largest challenge in the email marketing space and it is more complex than ever before. We’ll look at the full spectrum of challenges in getting your email marketing messages delivered every time.

What’s the one thing you hope delegates get out of your session? 

Revenue. Well. Not in the session itself, in the learning you take from it.  By increasing your deliverability rates you instantly increase the potential for higher conversions, broader brand exposures and ultimately, more revenue.

Why is this subject something you are passionate about?

After more than 12 years in email marketing I remain fascinated with deliverability. It is part art, part science and unfailingly challenging.

Why choose BAC 2011 as your platform to voice your findings?

Silverpop helps some of the most recognisable gaming and entertainment brands in the world increase their email marketing performance. We’ve learned a lot of deliverability in the affiliate space and whether you choose to work with us or not, we think we have a lot to offer to the industry that can help raise the bar for everyone.